Brand Marketing Cases, Insights, News & More!

Johnson and Johnson Warehouse

Case 5 – Branded Content on TV

Baby Tales to Restore Domestic Harmony

Johnson’s Baby conjures Baby Tales to strengthen its leadership in a category that is not only competitive but is witnessing the increasing influence of new age mums as well

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
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Clean & Clear Builds Stronger Brand Affinity with Teens & Older Teens

Clean & Clear endeavours to make itself more appealing whilst not to be seen as a brand that only rewarded good looks

Source: David Mitchell, Naga DDB Insights, david.mitchell@nagaddb.com.my