Brand Marketing Cases, Insights, News & More!

IPG Mediabrands Warehouse

Rally Logo

Malaysia Airlines and Rally Break New Ground On Facebook

Malaysia Airlines is making a global push in its social media strategy with the launch of its Facebook page across its 18 key markets and 16 time zones.

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
Case 5 – Branded Content on TV

Baby Tales to Restore Domestic Harmony

Johnson’s Baby conjures Baby Tales to strengthen its leadership in a category that is not only competitive but is witnessing the increasing influence of new age mums as well

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
Case 7 – Shopper Marketing

Dutch Lady Takes Moms by Surprise

IPG Mediabrands leverages an untapped position to bring alive ‘Applied-Learning’ by creating, collecting and showcasing very Smart Tales from Moms nationwide

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
Case 6 – Multi-Platform Content

Microsoft Opens the Windows to Happiness

Microsoft: Not just for the office but for organizing our everyday lives; and for happiness

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
Case 3 – Social Gaming

Turning Malaysian Mothers into Social Gamers

A “Babyroom-Makeover-Campaign” turns Malaysian mothers into social gamers increasing brand love for Johnson’s

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
Springcreek

Spring Creek wins DiGi’s Social Media AOR in Malaysia

DiGi Telecommunications Sdn Bhd (DiGi) selects Spring Creek, IPG Mediabrands’ social media brand analytics, strategy, and marketing services agency in Malaysia

Source: http://www.mbww.com, Andrea.Mathew@mbww.com
Case 15 – Integrated Campaign

Coke: Happiness in a Bottle!

A collaborative initiative that roped-in Malaysian Youth helped Coke to rise above the din and increase weekly drinkers by 56%

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
Case 4 – Topical Marketing

Battle Hymn of the Tiger Mother

Frisco’s first ever topical marketing campaign generated 11,000 quality interactions from mothers; and subsequently viraling to almost 4.1 million Malaysians.

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
Munchys 4

Munchy’s – ‘Serious About Fun’

A campaign to reinforce Munchy’s brand essence – and show the fun side of serious

Source: David Mitchell, Naga DDB Insights, david.mitchell@nagaddb.com.my