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Nielsen 2 May 2013 1

Malaysian Consumer Confidence Quarter 1, 2013

Nielsen: Malaysian consumer confidence up four points to 107 In first quarter 2013. Optimism towards local job prospects and personal finances fuel strong confidence level in Malaysia

OMD CALCIYUM

Calci-Yum Endears to Kids!

Calci-Yum connects with kids in a fun, colourful and interesting way

OMD BRYLCREEM CHALLENGE

Bring it on with the Brylcreem Challenge

A campaign to make Brylcreem look younger, more cool and more confident

OMD FACE FIRST 1

“Face First”; The Brylcreem Masculinity Challenge

Brylcreem persuades the metrosexual male to have a go at its 2-in-1 facial cleanser and easy shave, the one-step face-care regimen.

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eYeka’s COMMUNITY POSITIONING MINI-OREO COOKIES

Kraft explores potential positioning and communication platforms for Mini-Oreo through co-creation, thus giving consumers a greater voice

Carat Jan 2013 Update

Carat Malaysia’s Media Update: January 2013

There is a possibility that some of the advertising expenditure have been channeled into media not currently monitored by Nielsen, making the scale of spending less than realistic

Source: Carat Malaysia, Bala.Pomaleh@Carat.com
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Malaysia’s Consumer Confidence Stays in the Top 10!

Malaysian consumer confidence ranks 9th among 58 countries; declines 6 points in q3 2012

Shopper 12  Picture2

Consumers Cautiously Optimistic but Price Conscious (2012)

Three in five shoppers would buy only the essential items in response to rising food prices and one third would buy less in total, amongst the highest in SEA

IDEAMONDAY#32pic

Idea Monday 32: What a Blast!

Featured brands: Lisbon City Hall, Peugeot, Coca-Cola, Topshop, Facebook

Source: CreativeJuice\Kuala Lumpur, info@creativejuicekualalumpur.com