Brand Marketing Cases, Insights, News & More!

Facebook Warehouse (page 5)

AstroEveryday 2

Every Day is a Great Day for Astro

A campaign to elicit support for a new Chinese movie and outshine an “also ran”

Source: David Mitchell, Naga DDB Insights, david.mitchell@nagaddb.com.my
Munchys 4

Munchy’s – ‘Serious About Fun’

A campaign to reinforce Munchy’s brand essence – and show the fun side of serious

Source: David Mitchell, Naga DDB Insights, david.mitchell@nagaddb.com.my
image 2

Clean & Clear Builds Stronger Brand Affinity with Teens & Older Teens

Clean & Clear endeavours to make itself more appealing whilst not to be seen as a brand that only rewarded good looks

Source: David Mitchell, Naga DDB Insights, david.mitchell@nagaddb.com.my
Img4

Prudential: Getting Young Adults Ready for Insurance

Prudential fuels conversations with young adults in order to subtly steer them to a new life insurance policy specially created for them

Source: David Mitchell, Naga DDB Insights, david.mitchell@nagaddb.com.my
Naga DDBlitz December 2011 - Bringing the nation together, one apology at a time 1

DiGi Moves to Neutralise Angst, Accusations and Finger Pointing

A campaign that persuaded Malaysians to open-up and seek forgiveness for offending others

Source: David Mitchell, Naga DDB Insights, david.mitchell@nagaddb.com.my
Nokia - World's Biggest Angry Birds Playground (integrated media)

World’s Biggest Angry Birds Playground

The angry bird’s came to rescue Nokia by turning around Malaysian youths who did not see the brand as fun, innovative and exciting

Source: Carat Malaysia, Bala.pomaleh@carat .com