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Maybeline - MaybellineR3b

Beautiful Eyes from Maybelline is Just a Minute Away

Carat’s campaign for Maybelline helps women to witness the transformation that awaits their eyes with Hypersharp, a liquid liner. The brand reached top-spot soon after

Source: Carat Malaysia, Bala.pomaleh@carat .com
Allianz logo

Allianz Prolongs the Drive to Keep Children Safe on the Road

Allianz Malaysia will continue to distribute free Child Safety Booster Seats nationwide in 2013

BOH - BOH Sedap Giler

BOH: Sharing the Best Eating Joints

BEST USE OF SPONSORSHIP: A drive by BOH urging Malaysians to share their favorite eating joints delivers hidden gems nationwide and increases stall revenues

Source: Carat Malaysia, Bala.pomaleh@carat .com
Gangnam 6

Politics Gets Comfy with Digital and Social Tools

The 2012 Presidential Election of the United States of America has generated considerable buzz from it’s online campaign


Idea Monday 32: What a Blast!

Featured brands: Lisbon City Hall, Peugeot, Coca-Cola, Topshop, Facebook

Source: CreativeJuice\Kuala Lumpur,

Do People Buy Paint? Or Ideas?

The rising cost of living has blunted the repainting plans of many homeowners. Nippon Malaysia tasked Naga DDB to stimulate homeowner’s interest

Source: Naga DDB Insights,
BOH - BOH Sedap Giler - Presentation Board

BOH Sparks Conversations About Favourite Foods

Carat integrates bought, owned and earned practices to promote Malaysia’s passion for eating out – at stalls in particular

Source: Carat Malaysia, Bala.pomaleh@carat .com
Gangnam 1

Let’s do the “Gangnam”!

Why and how the “Gangnam Style” became such a big buzz and a huge unmatched phenomenon?

BOH - 1 ummph 1 smile 1 record

BOH ‘s 1 Ummph, 1 Smile, & 1 New Record

BOH moves to stay relevant and refreshing to ensure that it is still the preferred brand with their target consumers

Source: Carat Malaysia, Bala.pomaleh@carat .com
OMD Facebook Tips 1

Tips to Increase Facebook Fans

How brands can manage their social initiatives and recruit more brand advocates on Facebook