Brand Marketing Cases, Insights, News & More!

eYeka Warehouse

image 2

eYeka’s COMMUNITY POSITIONING MINI-OREO COOKIES

Kraft explores potential positioning and communication platforms for Mini-Oreo through co-creation, thus giving consumers a greater voice

image 2

The Volvic Bottle is Redesigned by eYeka’s Community

Co-Creation delivers in 3 weeks 109 packaging ideas from over 27 countries for Danone’s mineral water brand Volvic

eYeka Logo

Co-Creation: Unlock its Power Now!

How to unlock the collective creative power in consumers to lead within existing markets and create new ones, fast.

eYeka CC Coke 2

eYeka’s Community Refreshes Coke’s Brand Promise

Coca-Cola decided to ask eYeka’s community of creative individuals what energizing refreshment meant to them.

eYeka Logo

Engaging Prosumers to Shape Your Brand

The need to engage in collaborative branding is gaining ground, with more consumers making decisions