Brand Marketing Cases, Insights, News & More!

Digital Warehouse


Idea Monday 42: What a Blast!

Featured brands: KLM, Samusocial, Kit Kat, ING Direct, UNICEF

Source: CreativeJuice\Kuala Lumpur,

Danone Dumex: Only But the Truth!

The media hype about sugar has consumers confused and curious – a dedicated microsite with pertinent information from Danone Dumex clears the air

OMG Feb 13

OMG Newsletter Feb 13

Contents: Going beyond that TV Spot; Adapting 5-A-Side Football for an Online Marketing Strategy; Adspend – 2011 vs 2012

Source: OmnicomMediaGroup,
Tune Hotels - Is not about the Price

Tune Hotels: Not About Price!

Tune Hotels share-of-voice hits a high note with a more-than-reasonable budget by Carat; whilst delivering a click-thru’ rate that exceeds industry benchmarks

Source: Carat Malaysia, Bala.pomaleh@carat .com
BOH - 1 ummph 1 smile 1 record

BOH ‘s 1 Ummph, 1 Smile, & 1 New Record

BOH moves to stay relevant and refreshing to ensure that it is still the preferred brand with their target consumers

Source: Carat Malaysia, Bala.pomaleh@carat .com
QR 1

QR Codes For Brand Reach and Engagement

QR Codes: They remain somewhat controversial, but are a hot topic with digital marketers.

MINI - We Know Your Inner MINI

A Search Strategy Works Hard for Mini

Carat custom-designed a search strategy that generated leads to sell the line-up parked within the Mini repertoire to drivers with different profiles and personality

Source: Carat Malaysia, Bala.pomaleh@carat .com

Anmum Ruffles the Market with the First “No Added Sugars” Milk

OMD and Anmum grabs the attention of parents with young kids through a 3-Phase campaign to extol the virtues of calculating sugar content in growing-up milk


It’s Breakfast Time at McDonald’s

Its coordinated exposure along many fronts; integrating ideas to deliver the proposition that McDonald’s Breakfast Special Value Meals are convenient, fast and easily available


Prudential: Getting Young Adults Ready for Insurance

Prudential fuels conversations with young adults in order to subtly steer them to a new life insurance policy specially created for them

Source: David Mitchell, Naga DDB Insights,