Brand Marketing Cases, Insights, News & More!

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Jotun Ads

A New Coat of Paint to Welcome Hari Raya Aidilfitri

Brand agency Roar Point executes an integrated campaign for Jotun; encouraging consumers to freshen their homes with a new coat of paint

Source: Long Yun Siang, long@roar-point.com
IDEAMONDAY#44pic

Idea Monday 44: What a Blast!

Featured brands: Volkswagen, New York City, Doctors Without Borders, Audi, Google

Source: CreativeJuice\Kuala Lumpur, info@creativejuicekualalumpur.com
OMD VISA 3

Visa Disrupts Traffic to Distract Shoppers

Visa gets in close proximity with high disposable income shoppers in popular malls located at market centres; with eye-popping results to show post-campaign

OMD VISA 2

Spend! There’s Visa Debit Card to Help!

The campaign brought together 2 popular brands; Visa and Guardian’s 300 stores got together to brand cash registers to demonstrate the convenience of paying thru’ a debit card

OMD NIPS

NIPS Creates the Perfect Talk of Town!

This campaign to accelerate sale volume takes on fickle-minded, expressive teenagers with short attention spans

image 2

Clean & Clear Builds Stronger Brand Affinity with Teens & Older Teens

Clean & Clear endeavours to make itself more appealing whilst not to be seen as a brand that only rewarded good looks

Source: David Mitchell, Naga DDB Insights, david.mitchell@nagaddb.com.my
YMV 5

DiGi’s Yellow Man in the Year of the Rabbit

The Yellow Man gets a well-deserved break – and goes home for CNY!

Source: David Mitchell, Naga DDB Insights, david.mitchell@nagaddb.com.my
OMD LIBRESSE 1

Libresse Moves to 5th Place in 10 Months!

Its not a welcome mix – a new brand, a “taboo” category, established competitors, and targets with short attention span – and the brand rose to enviable awareness in 10 months!

OMD LIBRESSE

Right Platform Snares Libresse 92% Contest Entries!

OMD and SCA work together to deliver a fast and impactful campaign to create mass awareness of Libresse, but with a limited time and commensurate budget