Brand Marketing Cases, Insights, News & More!

Consumer Technology Warehouse

GFK Dec 2012

GfK Market Insight, Malaysia. July 2013

The month of July was a good month across most Technical Consumer Goods sectors as it was the month just before the Hari Raya festivities. Product categories such as Home Appliances and Consumer Electronics saw a spurt in sales this month following a mix of both heavy promotional ctivities and increased spending by consumers in preparation for the holidays.

GFK Dec 2012

GfK Market Insight, Malaysia. June 2013

In the first six month of 2013, technical consumer goods in Malaysia experienced an upward trend of 7.5% in units and 13% in value compared to the corresponding period in 2012. The key growth engines which registered double digit value expansion were Home Appliances and Telecommunication.

GFK Dec 2012

GfK Market Insight, Malaysia. May 2013

Prime Minister, Datuk Seri Najib Abdul Razak said Malaysia was on track to become the high income developed nation as early as 2018, two years earlier than the targeted 2020.

GFK Dec 2012

GfK Market Insight, Malaysia. April 2013

Since the 13th general elections (GE13) on the 5th of May, there has been heavy buying activity among local and foreign investors in the FBM KLCI.

GFK Dec 2012

GfK Market Insight, Malaysia. March 2013

Up till the first quarter of this year, the consumer electronics sector registered measured growth against the other categories like home appliances and photo when compared to the first quarter of last year

GFK Dec 2012

GfK Market Insight, Malaysia. February 2013

Led by the food preparation and cooling segment, sales of home appliances segment grew year-on-year by 11% over the same period in 2012. Within the cooling category, 2-door top freezers are growing positively

GFK Dec 2012

GfK Market Insight, Malaysia. January 2013

Spending associated with Chinese New Year provided a sales boost to the Malaysian Technical Consumer Goods sector.

GFK Dec 2012

GfK Market Insight, Malaysia. December 2012

The Malaysian Technical Consumer Goods performed better this year with 10% increase in volume and 15% in value in comparison with 2011