Brand Marketing Cases, Insights, News & More!

Competition Warehouse

Case 1 – Social by Design

F&N: Dancing with the Mob!

F&N removes the fear of having to dance alone by enticing the youth to participate in Malaysia’s largest ever Augmented Reality Dance Mob

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
Drypers New

Drypers Renovates and Expands its Range

The renovation of Drypers package and the inclusion of the Toiletries range adds value to the popular baby products brand

Source: BrandCare, shawnng@brandcare.com.my
BOH - 1 ummph 1 smile 1 record

BOH ‘s 1 Ummph, 1 Smile, & 1 New Record

BOH moves to stay relevant and refreshing to ensure that it is still the preferred brand with their target consumers

Source: Carat Malaysia, Bala.pomaleh@carat .com