Brand Marketing Cases, Insights, News & More!

Coca-Cola Warehouse

Spread July 2013 Pic

SPREAD Newsletter July 2013

This newsletter from Rally Media and Universal McCann is a REAL TREAT!

Source: IPG Mediabrands,
Whats in a name

Top 5 Influential Brands 2013

According to Jeff Bezos, founder of, “your brand is formed primarily, not by what your company says about itself, but what the company does.” Thanks to the ever-evolving wonders of technology, growing connections are constantly fostered between brands and consumers.


Idea Monday 53: What a Blast!

Featured brands: Coca-Cola, Nivea, Adobe, Scrabble

Source: CreativeJuice\Kuala Lumpur,
Case 15 – Integrated Campaign

Coke: Happiness in a Bottle!

A collaborative initiative that roped-in Malaysian Youth helped Coke to rise above the din and increase weekly drinkers by 56%

Source: IPG Mediabrands,
Logo Wars

Popular Logos at Loggerheads

An overview of how the companies behind these logos go head to head…


Coke as the Years Passed

Take a look at how the package of the Planet’s most iconic beverage evolved

Source: Anonymous, NA
eYeka Logo

Co-Creation: Unlock its Power Now!

How to unlock the collective creative power in consumers to lead within existing markets and create new ones, fast.

eYeka CC Coke 2

eYeka’s Community Refreshes Coke’s Brand Promise

Coca-Cola decided to ask eYeka’s community of creative individuals what energizing refreshment meant to them.


Idea Monday 35: What a Blast!

Featured brands: The Real Bears, L’Oreal, Coca-Cola, Havas Worldwide, Lexus, Cineprint, iPad, QR Code

Source: CreativeJuice\Kuala Lumpur,

Idea Monday 32: What a Blast!

Featured brands: Lisbon City Hall, Peugeot, Coca-Cola, Topshop, Facebook

Source: CreativeJuice\Kuala Lumpur,