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Chinese Warehouse

AirAsia - TV

AirAsia X Flies China to the Living Room

An 8-episode Chinese documentary series which covered AirAsia Xs’ destinations in China helped boost the carrier’s load factor

Source: Carat Malaysia, Bala.pomaleh@carat .com
Mentholatum - Burning The Screens with Sunplay 2

Burning the Screens with Sunplay

Carat gets Astro and Sunplay to collaborate and reach Chinese consumers to dispel misconceptions about sunburn with a dash of humour

Source: Carat Malaysia, Bala.pomaleh@carat .com
OMD CARLSBERG

Carlsberg Brings Cheers in the Year of the Ox

The Danish Master Brewer decided to kick-off a not-so-positive year with a campaign that shared positive feelings and good fortune

Mentholatum - Burning The Screens with Sunplay

Burning the Screens with Sunplay

BEST USE OF TV: Short snippets laced with humour demonstrate various everyday scenarios that Sunplay claims to fix

Source: Carat Malaysia, Bala.pomaleh@carat .com
OMD HONG LEONG BANK 3

Hong Leong Credit Card Owns the “Dining” Experience!

The financial institution decides to further entrench its ownership of “dining” and gain incremental sales by sponsoring Ho Chak, the No. 1 Chinese Food Programme in 8TV

Img4

Astro: Trumping Competition From Across the Causeway With Authenticity

Naga DDB and ASTRO drums-up a campaign to encourage the Johorean Chinese to subscribe to the latter’s services

Source: David Mitchell, Naga DDB Insights, david.mitchell@nagaddb.com.my