Brand Marketing Cases, Insights, News & More!

Carlsberg Warehouse

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What’s the Big Deal About RFID?

About RFID & how Carlsberg Malaysia took advantage of the technology at their 2011’s “Where’s the party” Carlsberg event.

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Co-Creation: Unlock its Power Now!

How to unlock the collective creative power in consumers to lead within existing markets and create new ones, fast.

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Carlsberg Gets Witty with Their “Nice One” Campaign

A thematic campaign from the Danish Master Brewer persuades consumers to share a witty thought or incident; and more importantly think of their brand immediately after

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Carlsberg Brings Cheers in the Year of the Ox

The Danish Master Brewer decided to kick-off a not-so-positive year with a campaign that shared positive feelings and good fortune