Brand Marketing Cases, Insights, News & More!

Carlsberg Warehouse


What’s the Big Deal About RFID?

About RFID & how Carlsberg Malaysia took advantage of the technology at their 2011’s “Where’s the party” Carlsberg event.

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Co-Creation: Unlock its Power Now!

How to unlock the collective creative power in consumers to lead within existing markets and create new ones, fast.


Carlsberg Gets Witty with Their “Nice One” Campaign

A thematic campaign from the Danish Master Brewer persuades consumers to share a witty thought or incident; and more importantly think of their brand immediately after


Carlsberg Brings Cheers in the Year of the Ox

The Danish Master Brewer decided to kick-off a not-so-positive year with a campaign that shared positive feelings and good fortune