Brand Marketing Cases, Insights, News & More!

Carat Warehouse (page 2)

Maybeline - MaybellineR3b

Beautiful Eyes from Maybelline is Just a Minute Away

Carat’s campaign for Maybelline helps women to witness the transformation that awaits their eyes with Hypersharp, a liquid liner. The brand reached top-spot soon after

Source: Carat Malaysia, Bala.pomaleh@carat .com
BMW - Making a Point with a Whole New Point-of-Sale

BMW Turns to Point-of-Sale to Boost Enquiries & Showroom Traffic

BEST USE OF POINT-OF-SALE: Carat ramps-up brochure requests and showroom visits for BMW by taking advantage of key mobile phone features

Source: Carat Malaysia, Bala.pomaleh@carat .com
Ayamas - Chef Wan Live!

Ayamas + Chef Wan + Bubur Lambuk = An Unforgettable Treat

BEST USE OF ACTIVATION: Chef Wan hits the ground and goes on-air as well to entice Malay consumers to get cuddly with Ayamas’ Bubur Lambuk, a popular Malay dish

Source: Carat Malaysia, Bala.pomaleh@carat .com
Ayamas - Bubur Lambuk

Ayamas Heads for the Malay Heartland to Endear During Ramadhan

BEST USE OF SMALL BUDGET: Celebrity Chef Wan travels to the Malay heartland with Ayamas to amplify the message of sharing; and Carat delivers despite a challenging budget

Source: Carat Malaysia, Bala.pomaleh@carat .com
Tune Hotels - Is not about the Price

Tune Hotels: Not About Price!

Tune Hotels share-of-voice hits a high note with a more-than-reasonable budget by Carat; whilst delivering a click-thru’ rate that exceeds industry benchmarks

Source: Carat Malaysia, Bala.pomaleh@carat .com
AirAsia - Newspaper

AirAsia Promotes Local Destination Holidays

BEST USE OF NEWSPAPER: Carat’s strategy for AirAsia delivers deeper insights about local destinations to ramp-up local tourism among the Malay community

Source: Carat Malaysia, Bala.pomaleh@carat .com
BOH - 1 ummph 1 smile 1 record

BOH ‘s 1 Ummph, 1 Smile, & 1 New Record

BOH moves to stay relevant and refreshing to ensure that it is still the preferred brand with their target consumers

Source: Carat Malaysia, Bala.pomaleh@carat .com
AirAsia - TV

AirAsia X Flies China to the Living Room

An 8-episode Chinese documentary series which covered AirAsia Xs’ destinations in China helped boost the carrier’s load factor

Source: Carat Malaysia, Bala.pomaleh@carat .com
Mentholatum - Burning The Screens with Sunplay 2

Burning the Screens with Sunplay

Carat gets Astro and Sunplay to collaborate and reach Chinese consumers to dispel misconceptions about sunburn with a dash of humour

Source: Carat Malaysia, Bala.pomaleh@carat .com
Mentholatum - Burning The Screens with Sunplay

Burning the Screens with Sunplay

BEST USE OF TV: Short snippets laced with humour demonstrate various everyday scenarios that Sunplay claims to fix

Source: Carat Malaysia, Bala.pomaleh@carat .com