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Case 4 – Topical Marketing

Battle Hymn of the Tiger Mother

Frisco’s first ever topical marketing campaign generated 11,000 quality interactions from mothers; and subsequently viraling to almost 4.1 million Malaysians.

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
OMD MCDONALDS 5

McDonald’s Asks – What’s “G” in the GCB?

A scaled budget, a limited time period was all OMD had to work with to quickly drive awareness, interest and trial for a new product offereing from the fast food Giant

Naga English 1

“Oh My English!”

Astro intended to launch “Oh My English!” Malaysia’s first situational comedy programme that promotes learning English

Source: Naga DDB Insights, david.mitchell@nagaddb.com.my
Naga Clean 2

Clean & Clear Girl-A-Thon for Teenagers

Clean & Clear® Deep Action Cleanser engages young girls who become self-conscious when their skin gets OILY!

Source: Naga DDB Insights, david.mitchell@nagaddb.com.my
OmnicomMediaGroup Trudy and Teddy

Trudy & Teddy’s Moving Fashion Catalogue

Trudy & Teddy sales hits the roof when a campaign by OmnicomMediaGroup went viral with the support of Fashion Bloggers

OmnicomMediaGroup Fedex 2

Introducing…the New Maybelline Magnum Super Film

The campaign goes social, targets new young consumers, and created a new Superhero to elicit attention, drive home the key benefits and deliver brand affinity

Source: Carat Malaysia, Bala.pomaleh@carat .com
The Deals - Eve de Beaute

Tweet and Blog! And Just Deal!

BLOGGERS AND TWETERERS MAKE THEIR CASE FOR MORE DEALS! MilkADeal gets into overdrive to drive traffic to their “DEALS”.

OMD ESSO N MOBIL 1

Esso & Mobil Synergy5000 Want to be a Positive Force for Good

A collaboration with NTV7 brought experts and celebrities during prime time to share their experiences and tips over 10 episodes; making motorists feel good about themselves, and their cars

Nokia - World's Biggest Angry Birds Playground

Nokia and Angry Birds Decide to go Social

A social campaign by Carat to revitalize and spur positive conversations about Nokia delivers results beyond expectations

Source: Carat Malaysia, Bala.pomaleh@carat .com
OMD ANMUM ESSENTIAL

Anmum Tackles Unhealthy Secret Sugars

25 parent bloggers got together to spread the word about the perils of unhealthy hidden sugars in growing up milk; reaching and educating over 90,000 parents