Brand Marketing Cases, Insights, News & More!

Bank Warehouse

PHD Stan Chart 1

Standard Chartered Delivers the Ultimate Liverpool FC Experience

PHD works hard, played ball with Liverpool FC to deliver over 17,000 new card members for Standard Chartered Bank – and over a 2-month campaign period

Source: PHD
Maybank Mirror

Maybank Wants Customers to “See” Themselves

Posterscope hits on a creative idea to help Maybank’s customer feel that they are the “King”

December 2011 Hong Leong Hello Kitty

Hong Leong Enlists Hello Kitty to Deliver Attention for its Debit Card

Hong Leong gets cuddly with Hello Kitty to find a place in the hearts and minds of a growing target market

Source: David Mitchell, Naga DDB Insights,

Hong Leong Promotes Loans by Launching the “Perfect 10 Promotion” Campaign

Hong Leong Bank and Naga DDB injects fun into a conventional contest by putting a twist on an auspicious date -10.10.10

Source: David Mitchell, Naga DDB Insights,

Standard Chartered Brings Back the Good Times

A campaign that urged consumers to move their eyeballs to a specific page for details of an offer from a financial product which delivers savings and ease the customer’s burden