Brand Marketing Cases, Insights, News & More!

ASTRO Warehouse

hitz_screenshot1 the First Malaysian Radio Station at the 17th Annual Webby Awards

Astro Radio’s is the first Malaysian radio station that has been awarded with an Official Honoree title in the 17th Annual Webby Awards for the Radio & Podcasts category

OmnicomMediaGroup Hasbro

Hasbro’s POPPIN PARK’ – Out-of-Stock!

OMD’s campaign for Hasbro’s POPPIN PARK’ toys for Infants and Preschoolers deliver results beyond expectations despite a modest budget


Astro Rockets Home with Major Awards

Astro Wins Asian Rocket Award For 6 Consecutive Years

Naga English 1

“Oh My English!”

Astro intended to launch “Oh My English!” Malaysia’s first situational comedy programme that promotes learning English

Source: Naga DDB Insights,
Mentholatum - Burning The Screens with Sunplay 2

Burning the Screens with Sunplay

Carat gets Astro and Sunplay to collaborate and reach Chinese consumers to dispel misconceptions about sunburn with a dash of humour

Source: Carat Malaysia, Bala.pomaleh@carat .com

Nips Teams-Up with Digital Astro to Target the Young

Malay Teens, local celebrities, social gaming, YouTube, Facebook, Astro, Akademi Fantasia, Viral videos – a judicious mix delivers notable results for the Nips brand


Nips, Social Gaming and Television Astro

Nips capitalizes on a mass media platform to drive home the fact that it is the undisputed leader in the chocolate segment; particularly amongst Malay Teenagers


Nips Goes Social to Entice the Young

Social gaming takes centre-stage in a campaign targeting the young to entrench the brand proposition as fun, colourful, playful, sociable, young and creative

AstroEveryday 2

Every Day is a Great Day for Astro

A campaign to elicit support for a new Chinese movie and outshine an “also ran”

Source: David Mitchell, Naga DDB Insights,

Astro: Trumping Competition From Across the Causeway With Authenticity

Naga DDB and ASTRO drums-up a campaign to encourage the Johorean Chinese to subscribe to the latter’s services

Source: David Mitchell, Naga DDB Insights,