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Adex Warehouse

Carat August 2013

Lights! Camera! Action? Nope! Cash!

Hollywood spectaculars will continue to lord over the cinema screens in Malaysia. And young urban affluent Malaysians are becoming more discerning, paying for good quality value for money production that is delivered by imported movies

Source: Carat Malaysia,
Carat July 2013

Carat Malaysia’s Media Update: July 2013

This issue features the 1H 2013 ADEX and how it would pan out over the next six months. Also featured is the timely look at Pay TV, tracing its inception into ADEX reporting till 1H 2013 to appreciate the changes that are happening to monitored ADEX.

Source: Carat Malaysia,
Carat June 2013

Carat Malaysia’s Media Update: June 2013

Astro remains unchallenged with 99% market share in Pay TV; whilst Adspend for Ytd May 2013 grew 19% YoY to reach a high of RM4.8 billion.

Source: Carat Malaysia,
Carat March 2013 Update

Carat Malaysia’s Media Update: March 2013

Malaysia’s Consumer Confidence Index Measures Up Against the World…but consumers see the next 12 months to be challenging

Source: Carat Malaysia, Bala.Pomaleh@carat .com
OMG Feb 13

OMG Newsletter Feb 13

Contents: Going beyond that TV Spot; Adapting 5-A-Side Football for an Online Marketing Strategy; Adspend – 2011 vs 2012

Source: OmnicomMediaGroup,
Carat Jan 2013 Update

Carat Malaysia’s Media Update: January 2013

There is a possibility that some of the advertising expenditure have been channeled into media not currently monitored by Nielsen, making the scale of spending less than realistic

Source: Carat Malaysia,