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AirAsia - Branded Content on TV

Air Asia X turns to Branded Content to Unveil the Oriental Experience

CARAT drums-up a campaign to help Air Asia unveil the Oriental Experience and elevate awareness for selected destinations in China

Source: Carat Malaysia, Bala.pomaleh@carat .com
AirAsia - TV

AirAsia X Flies China to the Living Room

An 8-episode Chinese documentary series which covered AirAsia Xs’ destinations in China helped boost the carrier’s load factor

Source: Carat Malaysia, Bala.pomaleh@carat .com
OMD HONG LEONG BANK 3

Hong Leong Credit Card Owns the “Dining” Experience!

The financial institution decides to further entrench its ownership of “dining” and gain incremental sales by sponsoring Ho Chak, the No. 1 Chinese Food Programme in 8TV