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AirAsia - Branded Content on TV

Air Asia X turns to Branded Content to Unveil the Oriental Experience

CARAT drums-up a campaign to help Air Asia unveil the Oriental Experience and elevate awareness for selected destinations in China

Source: Carat Malaysia, Bala.pomaleh@carat .com
AirAsia - TV

AirAsia X Flies China to the Living Room

An 8-episode Chinese documentary series which covered AirAsia Xs’ destinations in China helped boost the carrier’s load factor

Source: Carat Malaysia, Bala.pomaleh@carat .com

Hong Leong Credit Card Owns the “Dining” Experience!

The financial institution decides to further entrench its ownership of “dining” and gain incremental sales by sponsoring Ho Chak, the No. 1 Chinese Food Programme in 8TV