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First of its Kind Motion Sensor a Huge Success

The ‘Move’ app, created for client 100Plus saw a total of 27,961 sets of exercises performed throughout the campaign. Within just two months from the app launch, the app received more than 3,289 App downloads between the contest period of 15 May to 6 Aug, 2013.

Source: IPG Mediabrands, Andrea.Mathew@mbww.com