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GfK Market Insight, Malaysia. December 2012

GfK logo_very smallWithin the Home Appliances market, it was interesting to note that sales for air conditioners went up during the rainy period, where low sales are often expected. This could be due to the drier weather conditions outside of Central and more product launches towards the end of the year.

The Home Appliances market is expected to remain fairly stable from last year. Growth in 2013 is expected to remain positive for Major Domestic Appliances like refrigerators and washing machines. Kitchen-related small appliances especially food preparation are expected to continue with good growth as well, but with a small compromise in value growth caused by declining average prices.

Sales within the Imaging sector was encouraging where mirrorless cameras experienced a double-digit volume growth due to extensive line-up of products being offered at attractive pricing. Year end holiday sales also helped in camera sales with positive growth registered across all product categories within the Imaging sector.

For more details, please download GfK Malaysia’s monthly overview and highlights.

DOWNLOAD GfK Malaysia GMI December 2012

GfK Malaysia GMI December 2012
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