Brand Marketing Cases, Insights, News & More!

Facts & Insights Warehouse (page 6)

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Malaysian Consumer Confidence Up 4 Points (2012)

Over two-thirds of Malaysians are optimistic; Total FMCG value growth reported year-on-year decline in April and May as consumers are holding back spending…

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Muslims Stock-Up Before the Fasting Month (2011)

70% of MUSLIMS STOCK UP ON NON-PERISHABLE ITEMS PRIOR TO THE FASTING MONTH. Consumers aged 20-39 and central region Muslims stock-up the most

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Is the Time Ripe to Engage “DIY” Enthusiasts?

The Do-It-Yourself (D. I. Y.) market is huge – at close to RM6 billion in consumer expenditure (2010); and continues to grow from year to year.

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What’s Delayed Marriage and Child Bearing Got to Do with Marketing?

Delayed marriage and child bearing among the young and mature and its implication to marketing & advertising

Source: OmnicomMediaGroup, Shelvei.yong@omnicommediagroup.com