Brand Marketing Cases, Insights, News & More!

Facts & Insights Warehouse (page 5)

2016 Pic 1

Technologies Designed to Dazzle Come 2016!

PHD Malaysia discussed new technologies that will become prevalent over the next five years and their impact on society and the marketing and communications industry


The Malay Consumer Profiled

Is the Malay community, the largest demographic in Malaysia the most important demographic in terms of potential and value?

Table for 2 Pic 1

Why Bother with Mobile Anyway?

Mobile devices are responsible for over 20 % of all e-commerce shopping – and that number is growing swiftly every year!

image 1

Make Way for the Guys…

Brand Builders should take advantage of the growing interest for male-specific products as well as apparel lines

Social Media 12 Picture4

Social Media: A Staple for Malaysians?

46% of Malaysian social media users utilise a mobile phone for social media interaction

Gangnam 6

Politics Gets Comfy with Digital and Social Tools

The 2012 Presidential Election of the United States of America has generated considerable buzz from it’s online campaign

OMD Newspaper 8

Aren’t Malaysians Bucking the Newspaper Readership Trend…

It is interesting that Malaysia is the only country in APAC where newspaper readership is actually growing instead of following the typical trend of declining


Malaysia’s Consumer Confidence Stays in the Top 10!

Malaysian consumer confidence ranks 9th among 58 countries; declines 6 points in q3 2012

Shopper 12  Picture2

Consumers Cautiously Optimistic but Price Conscious (2012)

Three in five shoppers would buy only the essential items in response to rising food prices and one third would buy less in total, amongst the highest in SEA

OMD Deal 3

The largest Social Buying Site is Not About to Take a Breather!

In recent times group buying websites have emerged as a major player in online shopping business.