Brand Marketing Cases, Insights, News & More!

Case Study Warehouse (page 2)

HTC Sensation

Inmobi Drums-Up a Sensational Experience for HTC

InMobi Rich Media provides a sensational advertising experience to promote the new HTC Sensation

Source: http://www.inmobi.com, kelvin.sim@inmobi.com
Case 2 - Crowdsourcing Product Innovation

Dutch Lady: Crowdsourcing Product Innovation

The ballots were cast, and Sweet Corn won the elections with a big fight from others!

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
Case 15 – Integrated Campaign

Coke: Happiness in a Bottle!

A collaborative initiative that roped-in Malaysian Youth helped Coke to rise above the din and increase weekly drinkers by 56%

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
Logo Wars

Popular Logos at Loggerheads

An overview of how the companies behind these logos go head to head…

Logos Evolve

Evolving Signatures of Global Brands

Must logos evolve to withstand the test of time? Think about it!

Case 4 – Topical Marketing

Battle Hymn of the Tiger Mother

Frisco’s first ever topical marketing campaign generated 11,000 quality interactions from mothers; and subsequently viraling to almost 4.1 million Malaysians.

Source: IPG Mediabrands, Andrea.Mathew@mbww.com
BMW -  BMW Digital Board

BMW: Looming Ominously in the Rearview Mirror

Carat gives BMW’s new F10 a commanding presence by accentuating its strong “overtaking presence” on over-sized billboards at one of the busiest arteries in the Klang Valley

Source: Carat Malaysia, Bala.pomaleh@carat .com
AirAsia - Branded Content on TV

Air Asia X turns to Branded Content to Unveil the Oriental Experience

CARAT drums-up a campaign to help Air Asia unveil the Oriental Experience and elevate awareness for selected destinations in China

Source: Carat Malaysia, Bala.pomaleh@carat .com
OMD DANOME DUMEX

Danone Dumex: Only But the Truth!

The media hype about sugar has consumers confused and curious – a dedicated microsite with pertinent information from Danone Dumex clears the air

OMD KIWI KLEEN

Kiwi Kleen Delivers Cleaning Tips and Demos

A “30-minute Chef” takes centre-stage to Demonstrate the ease of cleaning via useful and practical tips on TV