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Case Study Warehouse

Rally Logo

First of its Kind Motion Sensor a Huge Success

The ‘Move’ app, created for client 100Plus saw a total of 27,961 sets of exercises performed throughout the campaign. Within just two months from the app launch, the app received more than 3,289 App downloads between the contest period of 15 May to 6 Aug, 2013.

Source: IPG Mediabrands,
Rally Logo

Malaysia Airlines and Rally Break New Ground On Facebook

Malaysia Airlines is making a global push in its social media strategy with the launch of its Facebook page across its 18 key markets and 16 time zones.

Source: IPG Mediabrands,
Case 5 – Branded Content on TV

Baby Tales to Restore Domestic Harmony

Johnson’s Baby conjures Baby Tales to strengthen its leadership in a category that is not only competitive but is witnessing the increasing influence of new age mums as well

Source: IPG Mediabrands,
Case 7 – Shopper Marketing

Dutch Lady Takes Moms by Surprise

IPG Mediabrands leverages an untapped position to bring alive ‘Applied-Learning’ by creating, collecting and showcasing very Smart Tales from Moms nationwide

Source: IPG Mediabrands,
Case 6 – Multi-Platform Content

Microsoft Opens the Windows to Happiness

Microsoft: Not just for the office but for organizing our everyday lives; and for happiness

Source: IPG Mediabrands,
Case 3 – Social Gaming

Turning Malaysian Mothers into Social Gamers

A “Babyroom-Makeover-Campaign” turns Malaysian mothers into social gamers increasing brand love for Johnson’s

Source: IPG Mediabrands,
Nescafe Eyeka 1

Reinventing Instant Coffee, Café Style

Nescafé joins hands with eYeka to search for a range of innovative concepts for the next generation of instant coffee to keep the category relevant and attractive

2. Celcom

Celcom Entices Rival Customers via Mobile Ad Campaign

Inmobi plans a targeted mobile advertising campaign to launch a new broadband promotion; ensuring that rival customers heard it too

Case 1 – Social by Design

F&N: Dancing with the Mob!

F&N removes the fear of having to dance alone by enticing the youth to participate in Malaysia’s largest ever Augmented Reality Dance Mob

Source: IPG Mediabrands,
Jotun Ads

A New Coat of Paint to Welcome Hari Raya Aidilfitri

Brand agency Roar Point executes an integrated campaign for Jotun; encouraging consumers to freshen their homes with a new coat of paint

Source: Long Yun Siang,