Brand Marketing Cases, Insights, News & More!

Co-Creation: Unlock its Power Now!

DOWNLOAD below a white paper on Co-Creating campaigns with consumers.

Get a definitive crash course on online co-creation so that you can better understand how to unlock the collective creative power latent in consumers to accelerate marketing and innovation for your brand and business.

CONTENTS

A. Co-creation 101

1. What is Co-creation?

2. Why do consumers co-create?

3. What’s in it for businesses (and Brands in particular)?

4. What are the business benefits of co-creation?

B. Co-creation 102

Step 1: Define your online co-creation objectives

Step 2: Prepare your organization

Step 3: Engage the right audience on the right platform.

DOWNLOAD CO-CREATION ARTICLE

eYeka_Innovation_through_Cocreation
Title: eYeka_Innovation_through_Cocreation (0 click)
Caption:
Filename: eYeka_Innovation_through_Cocreation.pdf
Size: 366 kB