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Carat Malaysia’s Media Update: March 2013

Is email giving way to Social Networking? Not so fast!

Even though social networking is gaining momentum, email is still the most universal communication method on the internet. Among online activities, Email (34%) remains the most popular among adults aged 15+ in Q4 2012. Social Networking, however, is a close second with just as many enthusiasts.Carat March 2013 Update

Elsewhere, does ZMOT or the “Zero Moment of Truth” ring a bell? In Google’s words, ZMOT is the new mental model of marketing—whereby consumers “now research online first, often making up their minds before they get to the store.” The Internet is changing the way consumers buy, such that it’s important to “show up at the right place, the right time, and with the right content.”

Download to find out more from MONTHLY MEDIA UPDATES, a compilation of current & relevant stories in advertising & marketing, with POVs by CARAT MALAYSIA.

Download Carat Monthly Media Update March 2013

Carat Monthly Media Update - March 2013
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Source: Carat Malaysia, Bala.Pomaleh@carat .com