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Carat Malaysia’s Media Update: July 2013

Highlights from Carat Malaysia:

  • GE-driven: 1H pushed ADEX growth to 18% YoY; 2013 is projected to end 13% higher YoY
  • Pay TV pipped Newspaper to be the largest ad revenue earner in 1H 2013
  • Pay TV entry in ADEX reporting have reshaped the form and size of the ad market

Download to find out more from MONTHLY MEDIA UPDATES, a compilation of current & relevant stories in advertising & marketing, with POVs by CARAT MALAYSIA.

Download Carat Monthly Media Update July 2013

Carat Monthly Media Update - July  2013
Title: Carat Monthly Media Update - July 2013 (0 click)
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Filename: Carat-Monthly-Media-Update-July-2013.pdf
Size: 265 kB

Source: Carat Malaysia, Bala.Pomaleh@Carat.com