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Carat Malaysia’s Media Update: January 2013

The Malaysian advertising market growth for full year 2012 was a disappointing 6.3% (value at RM11.4 billion) versus 2011. The combined effect s of uncertainty in global macro conditions and (mis)prediction of general election timing resulting in many advertisers Carat Jan 2013 Updateadopting a wait-and-see attitude have contributed to the lower adex growth.

According to Nielsen’s ADEX report, some key categories (telecommunication and face care – woman) and advertisers showed cutbacks in 2012; or is it a case of shifting funds into other areas for better marketing return on investment which are growing in importance but are not monitored.

Download to find out more from MONTHLY MEDIA UPDATES, a compilation of current & relevant stories in advertising & marketing, with POVs by CARAT MALAYSIA.

Download Carat Monthly Media Update January 2013

Carat Monthly Media Update - January 2013
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Source: Carat Malaysia, Bala.Pomaleh@Carat.com