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Carat Malaysia’s Media Update: April 2013

Highlights from Carat Malaysia: Q1 ADEX cannot be solely attributed to GE13 activities. However, spending by government institutions is #1, a 3-fold increase year-on-year, and 4X more than mobile advertising spending leading up to May 5. Carat April 2013 Update

According to Nielsen, massive amounts of advertising money is being spent by the Prime Minister’s Department using numerous copy rotations on TV to reach the mass, primarily Indian/Others (Index 130) and the Chinese (Index 129) communities.

Download to find out more from MONTHLY MEDIA UPDATES, a compilation of current & relevant stories in advertising & marketing, with POVs by CARAT MALAYSIA.

Download Carat Monthly Media Update April 2013

Carat Monthly Media Update - April 2013
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Source: Carat Malaysia, Bala.Pomaleh@carat .com