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Astro Rockets Home with Major Awards

ASTRO LogoKuala Lumpur - Astro has been honoured with four major television promotion awards at the annual 2012 PromaxBDA Asia award ceremony held in Singapore last week, including the highly coveted ‘Rocket Award’ received by Mohd Radzi Rajudin for the best young promotion producer in the Asia region.

 “This is the 6th year in a row that one of Astro’s promotions producers has been recognized as the best new talent in all of Asia”, said Astro’s Creative Director, Rob Middleton.  “While I’m very proud of all our producers, this is a great icing on the cake. This is all of Asia, not just Malaysia. 6 years in a row really says something about the quality of our team and Astro itself.  Combined with last week’s awards from New York for best sports marketing in the world, I’d say we are having a nice early Christmas.”

Astro won Gold in the ‘Best Entertainment/Variety Promotion’ category for Astro Ria’s Money Drop Malaysia and Gold in ‘Best Public Service Announcement’ for its Saving Energy-The Future Investment promotion. The company was also awarded Silver under the ‘Best Holiday Promotion’ category for Astro Hari Raya 2012 and ‘Best Public Service Announcement’ for its Eat Healthy Live Healthy Processed Beauty promotion.

Astro also celebrated its achievements in the global sports media marketing competition, 2012 PromaxBDA Sports Media Marketing Awards held in New York, taking home three (3) Gold and one (1) Silver awards for its UEFA EURO 2012 and London 2012 Olympics Games promotions. “I’ve always said our guys were the best around, now the rest of the world knows it too. While Astro’s a wonderful working environment and our fantastic content may seem to almost promote itself, it’s nice to know our peers in the industry recognize us for our efforts,” said a very proud Middleton.

The PromaxBDA International Awards competition recognizes and celebrates the effective and creative marketing, promotion and advertising strategies across the globe. For more information on the 2012 PromaxBDA Asia Awards, please visit www.promaxbda.org.