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Allianz Prolongs the Drive to Keep Children Safe on the Road

Allianz logo 2Kuala Lumpur, Malaysia - Allianz Malaysia moves into its second wave of distributing 10,000 Child Safety Booster Seats to its employees, business partners and the general public as part of its initiative in advocating Road Safety. The Child Safety Booster Seats were first distributed to the public on 2 February this year in tandem with Allianz Malaysia’s Road Safety Advocacy Campaigns held nationwide throughout the year.

“Around 500 children around the world die in road fatalities every day1. Sadly, some of these deaths could have been prevented through the proper use of child seats or booster seats and seat belts. Seat belts that are used correctly can reduce the risk of death in a crash by over 60 percent1 yet most people still do not see the importance of buckling up their children. Thus, we are continuing our effort in raising awareness while keeping the children safe on the road through the distribution of these Child Safety Booster Seats. It is our contribution to the society as a general insurance provider,” said Zakri Khir, CEO of Allianz General Insurance Company (Malaysia) Berhad.

The Child Safety Booster Seat is designed as a Universal Child Restraint to enable a child to use a passenger vehicle’s 3-point seatbelt by boosting a child’s sitting height so that the sash part of the seatbelt passes the child’s shoulder, across the chest and the lap part of the seatbelt is worn low on the child’s lap. The weight of a child (that can sit upright without any side support) using this seat should fall within 15 to 36kg. Height will also play a role, as the belt should not cut across the child’s face or neck.

“Free Child Safety Booster Seats can be obtained from our Road Safety Advocacy Campaigns organised around the country. This year alone, these seats are being distributed to 29 campaigns throughout the country2.  The seats are distributed to parents travelling with children in their cars who meet the requirements to use the seats. The next campaign will be held on 10 December at Jalan Tuanku Abdul Rahman, Kuala Lumpur. The public can look out for our campaign dates on the Allianz Malaysia Facebook page at www.facebook.com/AllianzMalaysia as and when the campaigns take place,” added Zakri.

The Malaysian Institute of Road Safety Research (MIROS) found that 11% of 131 drivers drove with their children on their laps. A preliminary finding also showed that 90% of 236 children aged four and below were not placed in safety seats while in a vehicle3. Allianz Malaysia’s role in distributing the seats to the public via Allianz Malaysia’s Road Safety Advocacy Campaigns is part of its initiative to encourage safe behaviour on the roads.