Brand Marketing Cases, Insights, News & More!

CASE STUDIES

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Malaysia Airlines and Rally Break New Ground On Facebook

Malaysia Airlines is making a global push in its social media strategy with the launch of its Facebook page across its 18 key markets and 16 time zones.

Case 5 – Branded Content on TV

Baby Tales to Restore Domestic Harmony

Johnson’s Baby conjures Baby Tales to strengthen its leadership in a category that is not only competitive but is witnessing the increasing influence of new age mums as well

Case 7 – Shopper Marketing

Dutch Lady Takes Moms by Surprise

IPG Mediabrands leverages an untapped position to bring alive ‘Applied-Learning’ by creating, collecting and showcasing very Smart Tales from Moms nationwide

Case 6 – Multi-Platform Content

Microsoft Opens the Windows to Happiness

Microsoft: Not just for the office but for organizing our everyday lives; and for happiness

Case 3 – Social Gaming

Turning Malaysian Mothers into Social Gamers

A “Babyroom-Makeover-Campaign” turns Malaysian mothers into social gamers increasing brand love for Johnson’s

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FACTS & INSIGHTS

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Striking the Smartphone Iron While it’s Hot!

Five lessons every business can learn from Google’s latest smartphone survey

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Malaysian Consumers All For Premium Small Appliances

Advancing economy over the years has brought about increasing consumer sophistication and spending power, effectively stimulating the premium segment of the appliances market in Malaysia

Carat August 2013

Lights! Camera! Action? Nope! Cash!

Hollywood spectaculars will continue to lord over the cinema screens in Malaysia. And young urban affluent Malaysians are becoming more discerning, paying for good quality value for money production that is delivered by imported movies

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First Time Home Buyers Concerned About Affordability and Rising Prices

The iProperty.com Asia Property Market Sentiment Report 2013 for the second half of the year revealed that first time home buyers are concerned about not being able to own a property due to rising house prices

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Google Research Reveals Dramatic Rise in Smartphone Penetration

Google released new research that showed Malaysia’s smartphone penetration has increased nearly 300% since 2011, revealing opportunities for smart businesses to reach and engage this growing segment of the population.

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NEWS

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Asia-Pacific YouTube Ads Leaderboard

List of the 10 ads on YouTube that resonated most with audiences across Asia-Pacific

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Malaysian Consumers All For Premium Small Appliances

Advancing economy over the years has brought about increasing consumer sophistication and spending power, effectively stimulating the premium segment of the appliances market in Malaysia

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First of its Kind Motion Sensor a Huge Success

The ‘Move’ app, created for client 100Plus saw a total of 27,961 sets of exercises performed throughout the campaign. Within just two months from the app launch, the app received more than 3,289 App downloads between the contest period of 15 May to 6 Aug, 2013.

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Malaysia Airlines and Rally Break New Ground On Facebook

Malaysia Airlines is making a global push in its social media strategy with the launch of its Facebook page across its 18 key markets and 16 time zones.

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GO Communications heads for the Philippines

GO Communications’ Asian expansion continues by forming a partnership with NGP Integrated Marketing Communications in the Philippines.

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